Australia's innovative hair tool company, Foil Me, is set to celebrate their 10th Anniversary in 2024 - and a brilliant decade in business!
Established in 2014, Foil Me has been a true passion project for husband & wife dynamic duo, Emily & Iliano Ciardiello, and an inspiration to the global hairdressing industry where they have played a pivotal role in changing how foil is seen.
As their 10-year anniversary approaches, it's a time to delve deeper into their mission, achievements, and the exciting future that awaits. From the very beginning, Foil Me's mission has been to elevate the world of hairdressing by revolutionising the way hairdressers see foiling and society sees hairdressers.
"It is hard to believe it's been 10 years since Ili and I evolved our idea to create pre-cut foils for hairdressers. Since that day, we've revolutionised how the hair industry views foils and their application; before we began, embossing on a hair foil didn't exist or it was there because that was just how it was made - it wasn't a deliberate way to ensure grip and colour retention," says Emily.
"It has always been our mission to make hairdressers' lives easier, driven by first-hand experiences as a salon guest and friends of hairdressers. I am so grateful to the industry and our dedicated Foil Me team. I love elevating the artistic hairdresser's image in society, a goal I think we're slowly achieving! Thank you to all the beautiful hair artists who have believed in and supported us along the way; 10 years is a decade, but one well spent in this industry. Thank you."
In their pursuit of excellence, Foil Me has been the recipient for various accolades including Australia's Top 50 Small Business Leaders 2023 for the Inside Small Business Top 50 Small Business Leaders Awards, Finalist for Best New Packaging and Design at the 2023 AHFAS, Winner for 2022 AHIAS Best Business Performance (non-salon), and the 2019+2022 Telstra Business Awards. Additionally, they are incredibly grateful to have collaborated with industry giants such as Redken and JOICO, along with other salons and distributors who, through their collaboration, have had reciprocal growth of their brands.
Beyond their commitment to reinventing foiling, Foil Me has continuously displayed a strong sense of social justice. As a movement and individually, they've donated to various charities, including The Indigenous Literacy Foundation, The Wheen Bee Foundation, The National Breast Cancer Foundation, The Equality Project, FoodCycle UK, Animals Australia, The Sun Exchange, and Reforest, amounting to over $260,000 collectively.
So, what's next? Foil Me are excited for what the future holds; from new ideas to exceptional service, one thing is certain, they will always be there to provide the perfect tools to help hairdressers have an easier and more enjoyable time in the salon because after all, more is what you deserve and Foil Me never fail to deliver on that!
Originally published in Hair Biz Magazine, Year 18, Issue 1