Foil Me and the AHC collaborate with The Jujup Collection

Inspired by a longstanding appreciation of our Indigenous culture and assisting children's literacy, Foil Me is honoured and delighted to announce the release of their highly anticipated collection, The Jujup, created in partnership with the Australian Hairdressing Council (AHC), and highly esteemed contemporary Australian Indigenous artist, Sarrita King.

Launched on Monday 26th June, a week before NAIDOC Week (July 2-July 9), this striking collection celebrates the art of Indigenous storytelling through a tale of growth, learning and community.

Blending traditional Indigenous symbolism with a bright, modern colour scheme, The Jujup tells a story of learning through unity and human connection. Captivating and thought-provoking, this collection is sure to encourage conversation in the salon, and beyond.

Featuring a vibrant colour palette of orange, turquoise and pink, The Jujup is a beautiful storytelling masterpiece that promises to entrance and inspire. Available in The Original (12.5cm x 27cm) and The Wide (15cm x 27cm), this breath-taking collection combines Foil Me's signature embossing and exclusive foil composition for effortless application and high-quality results.

Closely translating to 'beginning' in Gurindji, The Jujup embodies the notion that sharing traditional and common stories amongst each other is the beginning of literacy no matter what language it is in.

CEO of the AHC, Sandy Chong says, "Working with both Foil Me and Sarrita has been a rewarding experience as Foil Me's vision and Sarrita's artistic skills combined with our reach and influence in the hair industry, reveal how powerful collaborations can be in achieving good in the world and providing the opportunity to be involved in giving back to the community."

For Foil Me's Co-Owner and Creative Director, Emily Ciardiello, this collection was intended to garner a greater appreciation and understanding of the need for culturally appropriate stories for Indigenous children. For this reason, Foil Me has pledged to donate $1 from every box of The Jujup sold, to the Indigenous Literacy Foundation (ILF) to make education more accessible across Australia.

The ILF is a national charity working with Aboriginal and Torres Strait Islander remote Communities across Australia. They are Community-led, responding to requests from remote Communities for culturally relevant books, including early learning board books, resources, and programs to support Communicates to create and publish their stories in languages of their choice.

Says Sarrita, "The Jujup artwork is all about learning. When I created this image, I put the child right at the centre with smaller people within to represent family. I've also included mentors and elders who really foster that spirit of education and the ability to expand and grow. I'm really proud of this collaboration and I can't wait to see those funds being given to such an amazing cause."

Originally pubished in Hairbiz Magazine, July 2023

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