Why Foil Me
The original embossed pre-cut foil
For our first eight years, we dedicated ourselves exclusively to perfecting hair foil. Listening to feedback from hairdressers, we refined every micro-detail, from tensile strength and custom alloy to our signature non-slip embossing.
Side by side
Foil Me vs other foil
Already using other foil? Here's the difference of what 8 years of refinement is.
| Feature | Foil Me | Other foil |
|---|---|---|
| Grip | Signature non-slip embossing, with "f" and "m" marking every sheet | Smooth, or embossing that still slips |
| Product & processing | More grip, minimal product, less bleeding & faster processing. Easy to fold and manipulate without tearing. | Doesn't hold product well, bleeding and slipping occurs. Foil tears or is too hard to fold. |
| Composition | Custom alloy, micron thickness & tensile strength, refined over 8 years of hairdresser feedback | Generic foil that is not specifically engineered for hairdressing needs. |
| Dispensing | Pop-up tissue box for quick, one-handed use and the option of flat lay for versatile use. An innovative and effective push up tabs on the bottom of the box to get those last sheets. | One type and no mechanism for getting the last sheets. |
| Sustainability | Created with a percentage of recycled aluminium like all foil and 100% recyclable packaging | Claims to be made from 100% recycled aluminium which is impossible due to the chemical composition of aluminium. |
| Beyond foil | Brushes, boards & clips engineered from our own moulds with premium, recycled or recyclable materials | Copies of what already exists and made from cheap materials |
Ready to feel the difference?
EXPLORE FOILSCompared with standard pre-cut and rolls of hair foil
A note from our founders
Hi and welcome!
Foil Me was founded in Adelaide in 2014 by us (husband-and-wife duo Emily and Iliano Ciardiello), right out of our backyard shed. We started with a clear mission: to bring speed, ease, and flawless precision to your salon artistry.
For our first eight years, we dedicated ourselves exclusively to perfecting hair foil. Listening to feedback from hairdressers, we refined every micro-detail, from tensile strength and custom alloy to our signature non-slip embossing, creating the original pre-cut foil trusted by colourists today.
But we didn't stop with foil. We view hairdressers as artists, and we realised artists deserve tools designed specifically for their craft. That's why we engineer every Foil Me hair tool from scratch, combining thoughtful ergonomics, custom features like our signature embossing, and sustainable materials to honour and mirror the art you create in the salon.
And we don't just supply your salon. We're also deeply committed to championing the hair industry by supporting artists, sponsoring education, and giving back to our community.
Why? Because we believe you deserve more.
With respect and appreciation,
Emily and Ili xx
P.S. Keep reading to discover why hair artists across Australia make Foil Me their first choice for their salon.
Built with colourists
Why colourists choose Foil Me
Signature embossing
Superior grip that holds product securely for even saturation with no slipping. The "f" and "m" letters embedded into the pattern mark every sheet as a Foil Me product.
Created Specifically for the Salon
Unlike other embossed foils that may tear easily or be too stiff to move, ours are easy to fold and won't tear. More grip means minimal product, reduced bleeding and faster processing.
Recyclable from foil to box
Our foils are made from a percentage of recycled aluminium like all foil and the packaging is 100% recyclable. Most of our tools are made from 100% recycled material and they can be recycled.
Created from Listening
Refined through feedback from our community, our foil composition is a closely guarded secret: but we can say that our foils are created from a specific alloy blend, a precise embossing height, a perfect micron thickness and a tested tensile strength.
The original embossed pre-cut foil
Foil Me's fingerprint
Foil Me's signature embossing is more than texture. It's a science. Each foil sheet is meticulously engineered to offer superior grip, prevent slipping, and ensure even colour processing. This detail was perfected through 8 years of testing that included refining pressure and adjusting depth and alignment until the surface performs with superior precision.
"When it comes to Foil Me - foil isn't just foil. There's a real art to creating the perfect foil."
Our pop-up, tissue-box and innovative flat lay dispensing means quick, one-handed use, with sizes to suit every technique, from baby lights to balayage.
More than foil
Tools made for colourists
Hair foil is our core product, but it's not the whole story. We invest in our own moulds to create our brushes, boards and clips from scratch, so every tool is designed specifically for your craft.
Hair foils
Our core product. Light and fine for easy application, yet strong enough not to rip or tear. Our signature embossing delivers superior grip for even saturation with no slipping or bleeding.
The Knobel Brush Ensemble
Custom designed with master colourist, Bixie Colour salon owner and Foil Me ambassador, Sheree Knobel. There are four purpose-designed brushes: Tint Me, Balayage Me, Tone Me and Detail Me.
The Board
Crafted in Australia from 100% recycled and recyclable material. The Board has a specific design to enhance the colouring experience; a curved edge, our signature embossing on one side for grip, and a smooth reverse for hair painting.
The Clip
A formula management system that replaces messy sticky notes. The Clip has a rust-resistant stainless-steel spring, our signature embossing for extra grip when wet, a write-and-wipe formula surface or a pre written volume and a dip for brush stability.
Care
Kind to you and the environment
We create hair tools that are kind to you and the environment. Most are made from 100% recycled material, and all of them are completely recyclable, from foils to brushes and even our hair colouring boards.
It's also why The Board is manufactured in Australia to reduce carbon emissions, and why we partner with Waste Free Systems.
Community
Supporting the community
With the help of our Foil Me Artists, we've supported a variety of charities and foundations through donations, campaigns and raising awareness.
We also sponsor education events across the globe, because we believe education is a vital part of your hairdressing journey.
Our artists
From Foil Me Artists
"The texture is great, they don't slip, and they're not too thick, which makes them so much easier to work with."
"I love the embossed pattern on them, which I feel helps them stay exactly where you put them."
"I have used others and they do not even compare. Yours don't rip or tear."
Good to know
A few questions we hear often
Why is Foil Me different from other foils?
Hair foils are Foil Me's core product. Refined over the first 8 years of Foil Me through feedback from our community, our foil composition is the most durable, efficient, and highest-performing aluminium hair foil in the world. The formula is a closely guarded secret: a specific alloy blend combined with precise embossing, embossing height, micron thickness, and tensile strength to create the perfect foil – light and fine for easy application, yet strong enough so it doesn’t rip or tear. Our signature embossing delivers superior grip, holding product securely for even saturation with no slipping. The "f" and "m" letters embedded into the pattern mark every sheet as a Foil Me product – just one of the little details that defines our brand.
I haven't liked embossed foils I've tried in the past. Why would I like Foil Me's?
Unlike other embossed foils that may tear easily or be too difficult/stiff to move, our foils are specifically designed for hairdressers where we have refined them from over 8 years of feedback from hairdressers across the globe. Our foils are easy to fold and they won’t tear. Our signature embossing ensures more grip, minimal product is needed, bleeding is reduced and processing time is faster. But don't just take our word for it - visit our reviews on any of our foils and see what others are saying.
Are Foil Me's foils 100% recyclable?
YES. The packaging is also 100% recyclable.
To recycle, please wash the foil (while you are shampooing your client's hair so you're not wasting water) and roll several sheets into a ball that is of a tennis ball size. Any foil you recycle will be made into aluminium products. Each of our boxes has a recycling logo, along with simple instructions on how to recycle our foils.
Are your foils made from recycled foil?
Like all aluminium foil, our foils are made from a percentage of recycled aluminium; this percentage fluctuates with every order due to the amount of raw and recycled materials available. All aluminium foil is produced this way and it is impossible to have a hair foil that is made completely from recycled hair foil and aluminium scrap foil.
How is my order dispatched?
All Foil Me orders are dispatched from our warehouse in Adelaide and sent nationally and internationally. Orders that are received before midday (local Adelaide time) are dispatched the same day.
Orders received after midday (ACST or ACDT) are dispatched the next business day.
Please allow 1-3 business days for Adelaide, Melbourne and Sydney and 4-5 business days for other capital cities. For our Foil Me Artists living in country areas, please allow 5-6 business days.
Foil Me
Where more is what you deserve
We adore connecting with our Foil Me Artists. After all, you're the reason we continue to evolve and create.
Call +61 423 403 899 or email hello@foilme.com.au
8am to 4pm (Adelaide), Mon to Fri