Foil Me has partnered with Green Salon Collective (GSC), a leading authority on sustainability in the hairdressing industry, to bring you ‘The Full Circle’.
‘The Full Circle’ is a premium pre-cut foil, embossed in our signature embossing, that not only looks beautiful but also increases awareness of recycling solutions for salon waste. Both GSC and Foil Me have pledged to donate £1.50 to FoodCycle to provide nutritious meals and friendly conversation for communities across the country.
A truly unique collaboration, the design incorporates unique and striking line illustrations by GSC’s Natalie Hapeshi and graphic design prowess by our Graphic Designer, Chelsea Winter, in composing the layout, colour selection and design of both the foil sheets and box. Each eye-catching foil in watermelon pink and cyan visually depicts the nine simple steps that GSC uses to recycle all salon metals, with a call to action to #SplashYaTrash.
The matching box explains these steps in more detail, also revealing that the product is made from a percentage of recycled aluminium foil and is 100% recyclable. Information is also provided on the product's carbon footprint, with GSC vowing to offset this through deforestation projects.
"When GSC members asked us to produce a foil, our first thought was to approach Foil Me; I'm a long term admirer of the brand. Foil Me is an ethical brand with high-quality products, close attention to detail, and strong ethics that run through the company, from the production of products to how it's sold. Emily, the founder of Foil Me and her team have been a pleasure to work with, and we look forward to many more collaborations" says Fry Taylor from Green Salon Collective.
'By recycling all used salon foil and colour tubes, no matter how messy and sticky, we can save energy and raw materials while reducing emissions and demand on landfill sites. We then give all profits from recycling metals to charities that give back to our local communities. One that we love and support is FoodCycle, where volunteers turn surplus food into nourishing meals for those facing hunger and loneliness. Our support is more than feeding people. Being a part of the FoodCycle family is about bringing people together, sparking human connections and helping to create a sense of belonging.’
‘Working with Fry and the Green Salon Collective (GSC) team was a highlight of being the co-owner and creative director of Foil Me so far!’ says Emily Ciardiello, CEO and Creative Director of Foil Me.
‘It’s important that we work with people who are aligned in our values and GSC is a wonderful company that, like us, really cares about the environment and the effect the hair industry can have on it. In fact, GSC have just been accredited a B-Corp Company which is not easy to achieve! We also love that this foil helps feed people through the £1.50 we are both donating to FoodCycle and that the box outlines the steps that occur (once the actual foil is used) to recycle the foil and use the proceeds to buy meals. It’s really important that as a company, we give back and provide enjoyment to the hairdressing industry, and by creating The Full Circle, we are doing exactly that.”
‘The Full Circle’ is available from the 6th of June in Foil Me’s popular Wide size (15cm x 27cm) exclusively through Green Salon Collective and How High Brands. A £1.50 per box and profits generated from the recycling of used salon metals will be made to FoodCycle.