The Wildflower journey began in early April, when Emily Ciardiello, Co-Owner and Creative Director of Foil Me, received a message from Cena Jordan, owner and stylist of The Wildflower Collective in Nevada, USA. Cena requested that Emily and the Foil Me team to create a custom foil that would not only complement a sanctuary for her art, but that would reflect the wildflower in us all.
Immediately intrigued and impassioned to begin, Emily began roughly designing on Canva.
Together, both women, even though on opposite sides of the globe, kept in close contact via Instagram DM's, to create one of the most beautiful and unique Designer pre-cut foils to date.
Emily researched native North American wildflowers. In consultation with Cena, she decided upon and began sketching the Wild Geranium, Indian Paintbrush and the Douglas Aster.
Emily worked closely with Foil Me's in-house Graphic Designer, Chelsea Winter, who brought the sketches to life with colour. After many renditions and choices of muted colour for the flowers, the final designs were sent to our manufacturer overseas, to create one of the most artisanal foil collections ever created.
For the foil, Emily chose a gorgeous pink sunrise colour, differing from the gold wildflower designed packaging to reflect the joyful surprise that one receives when first sighting a beautiful flower in a deserted landscape.
She wanted to depict that we are all like the wildflower collection from time to time, where we thrive in a landscape untouched by conformity and constraints of society, where we can be free spirits.
Resonating with luxury only a designer brand can achieve,
The Wildflower collection, available in
Original, Wide and
Extra Wide styles was created by
Foil Me for Cena Jordan, owner of the
Wildflower Collective, to echo the beauty of design, art and enlightening freedom.
To watch the full story, please view
here.
<div class="dynamic-checkout__content" id="dynamic-checkout-cart" data-shopify="dynamic-checkout-cart"> <shopify-accelerated-checkout-cart wallet-configs="[{"name":"shop_pay","wallet_params":{"shopId":2804007,"merchantName":"Foil Me","personalized":false}},{"name":"paypal","wallet_params":{"shopId":2804007,"countryCode":"AU","merchantName":"Foil Me","phoneRequired":false,"companyRequired":false,"shippingType":"shipping","shopifyPaymentsEnabled":true,"hasManagedSellingPlanState":null,"requiresBillingAgreement":false,"merchantId":"53C3SBV2RYXH8","sdkUrl":"https://www.paypal.com/sdk/js?components=buttons\u0026commit=false\u0026currency=AUD\u0026locale=en_US\u0026client-id=AfUEYT7nO4BwZQERn9Vym5TbHAG08ptiKa9gm8OARBYgoqiAJIjllRjeIMI4g294KAH1JdTnkzubt1fr\u0026merchant-id=53C3SBV2RYXH8\u0026intent=authorize"}}]" access-token="b7a38e655648ede45cc029ff783d7e19" buyer-country="AU" buyer-locale="en" buyer-currency="AUD" shop-id="2804007" cart-id="44f4827bc061af4e0e0c9c2af09aa7aa" > <div class="wallet-button-wrapper"> <ul class='wallet-cart-grid wallet-cart-grid--skeleton' role="list" data-shopify-buttoncontainer="true"> <li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li><li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li> </ul> </div> </shopify-accelerated-checkout-cart> <small id="shopify-buyer-consent" class="hidden" aria-hidden="true"> One or more of the items in your cart is a recurring or deferred purchase. By continuing, I agree to the <span id="shopify-subscription-policy-button">cancellation policy</span> and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted. </small> </div>
Leave a comment