Foil Me and The Australian Hairdressing Council Debut The Jujup Collection | Styleicons

Foil Me has collaborated with the Australian Hairdressing Council to launch The Jujup collection, inspired by a longstanding appreciation of our Indigenous culture and philanthropically supporting children’s literacy. Created with highly esteemed contemporary Australian Indigenous artist, Sarrita King, the collection launched on June 26, a week before the beginning of NAIDOC Week.

The collection celebrates the art of Indigenous storytelling through a tale of growth, learning and community, as well as showcasing themes of unity and human connection, by blending traditional Indigenous symbolism with a bright, modern colour scheme of orange, turquoise and pink. The collection is made to be visually inspiring and encourage salon conversations. It is available in Original and Wide formats and also includes Foil Me’s signature embossing and exclusive foil composition for top-tier application and results.

“The Jujup artwork is all about learning. When I created this image, I put the child right at the centre with smaller people within to represent family. I’ve also included mentors and elders who really foster that spirit of education and the ability to expand and grow. I’m really proud of this collaboration and I can’t wait to see those funds being given to such an amazing cause,” Sarrita said.

“Working with both Foil Me and Sarrita has been a rewarding experience as Foil Me’s vision and Sarrita’s artistic skills combined with our reach and influence in the hair industry, reveal how powerful collaborations can be in achieving good in the world and providing the opportunity to be involved in giving back to the community,” added CEO of the AHC, Sandy Chong.

The title of the foil closely translates to ‘beginning’ in Gurindji, signifying the notion that sharing traditional and common stories is the beginning of literacy across languages. With this in mind, and with the intention to elevate appreciation and understanding of the need for culturally appropriate stories for Indigenous children through the collection, Foil Me has pledged to donate $1 from every box of The Jujup sold to the Indigenous Literacy Foundation.

The ILF is a community-led national charity working with Aboriginal and Torres Strait Islander remote Communities across Australia, which responds to requests for culturally relevant books, including early learning board books, resources and programs that create and publish stories in a range of languages. Foil Me’s contribution will continue to facilitate that accessibility of education.

“We are very happy to partner with Foil Me as we love working with small, unique businesses who find innovative ways of helping us to deliver our important programs,” said David Stewart from the ILF. “The funds raised will go to our Book Supply Program where, for every $10 raised, we can place a culturally appropriate book into the hands of a child in a remote Community around Australia.”

Since 2011, the ILF has worked with over 400 remote communities, gifted 636,000 books, supported 83 playgroups with early literacy Book Buzz reproduces and published 143 books reflecting 26 Aboriginal and Torres Strait Islander languages. This campaign will extend that important and impressive work.

 “The Jujup collection is very special to me as it involves my love of providing education to children, the hair industry, art, and most importantly, supporting a foundation that actively seeks to improve the lives of Indigenous children, as well as their families and community,” Foil Me’s Co-Owner and Creative Director, Emily Ciardiello shared.

Orignially posted on, June 2023

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