Emily Ciardiello x SAHBA: An Interview with Our Co-Founder

We’re thrilled to share this special interview with our Co-Founder and Creative Director, Emily Ciardiello, hosted by the South Australian Hair and Beauty Association.

From starting Foil Me in her loungeroom to leading a brand now loved by hairdressers across the globe, Emily opens up about the idea that sparked it all, the power of collaboration, and her mission to elevate and celebrate hairdresserseverywhere.

Hit play below to hear Emily’s story in her own words and discover how a simple idea grew into a global movement.

✨ Watch the full interview here:


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