A word from Emily (co-owner and creative director of Foil Me):
Welcome to Foil Me's Pink October campaign for 2020, #TenTilNeverAgain, which has been organised and created in support of the National Breast Cancer Foundation (NBCF).
We believe that in every success in life, there is always a way to give back to those in need. Cancer affects each and every one of us either directly or indirectly and we want to help not only those who suffer from the disease, but their loved ones too. I began these campaigns in 2017 when I realised that the success of our pastel pink foils could be used to help the NBCF raise funds by donating $1.00 from the sale of each box to the NBCF for world class research to help detect tumours earlier, improve treatment outcomes and save lives. From this idea, I then thought that we could go even further and involve the whole hair industry by creating a social media campaign during the month of breast cancer awareness in October where everyone involved would dress in, decorate their salons in and dye their hair in pink on a nominated Pink Day. This day (or the whole month) would then be posted on the social media channels of those involved and the best salon spirit would go into a draw to win amazing prizes. And so Pink October was born!
We have been blown away by the support from participants since we began these campaigns! Every year the involvement becomes even more wide spread and creative. To date, collaboratively, we have raised over 50k for the NBCF and it is people like you that has helped us assist the NBCF in achieving their mission of zero deaths by 2030. You're probably wondering how do we know we have helped and what are the stats? Well, since NBCF's inception in 1994, the five year survival rates for breast cancer has increased from 76% to 91% and this was achieved from over $181 million being invested in over 557 research projects.
This year, with your help, we hope our campaign: #TenTilNeverAgain can assist once again in the NBCF getting closer to their mission of zero deaths by breast cancer by 2030.
We know how devastating it is to lose a loved one to this horrendous disease so raising funds and awareness for cancer research remains a cause very close to our hearts. It is thanks to organisations like the NBCF, who receive no government funding, that many women and men can continue living their lives with joy and optimism for theirs and their loved one's future, especially as the NBCF is working so hard to achieve their goal of zero deaths from breast cancer by 2030.
Please see below for all details about our campaign for 2020 and how you can be involved. Thank you in advance. We're looking forward to collaborating with you to help make a difference.
Foil Me's Pink October 2020 campaign, #TenTilNeverAgain - your questions answered!
Each year, research provides incremental increases in scientist's knowledge of how breast cancer grows and spreads. Together, this adds up to significant advances in diagnosis, treatment and ultimately prevention of breast cancer. The National Breast Cancer Foundation (NBCF) has funded a broad spectrum of research that has deepened our understanding of breast cancer development and treatment – from improving breast cancer detection and ways to manage breast cancer risk, to enhancing patient quality of life and developing better treatments with fewer side effects. Learn more via the NBCF page here
Your involvement will not only assist the NBCF invest in vital research projects, but you will help women and men be aware of their own bodies and regularly check themselves for any changes or unusual differences on their bodies.
Step 1: Order one of our #TenTilNeverAgain packs (coming soon). All packs will lead to automatic registration and gifts from our collaborators. If you would simply like to register and receive the complimentary goodies from the NBCF and our sponsors, please select our 'registration pack'.
Step 2: Organise a raffle using the gifts (and anything else you'd like to add) our collaborators have provided or other fundraising events for your salon or business.
Step 3: On Pink Day (21st October) or for the whole month of October, dress and decorate your salon and yourself/yourselves in pink.
Step 4: Tag @foilmefoils and hashtag #foilmefoils and our campaign hashtag, #TenTilNeverAgain on your socials when you post your content. Please also remember to tag our sponsors!
However you decide to raise funds and awareness for the National Breast Cancer Foundation, please remember to donate all funds raised to Foil Me's campaign page under the NBCF here.
Each pack (coming soon) includes an automatic registration to be involved in our campaign.
If you would like to register and receive the complimentary goodies from the NBCF and our sponsors, please select our 'registration pack' here. (coming soon)
If you would like to proceed with a registration that ensures you can help us raise funds immediately for the NBCF then please click on the drop down box to order our BRAND NEW The BCR (Breast Cancer Research) foil collection and/or our pastel pink The Knobel foil and/or brush collection where we will be donating $1.00 AUD from every brush and packet sold throughout September and October directly to the NBCF.
To be involved in our Salon Spirit competition all you need to do is:
1. Register with us by clicking on our 'registration pack' here.
2. Dress yourselves and your salon/business in pink - you can even colour your hair in pink! The sky is the limit in what you can do and if we could paint that pink, we would!
3. Tag us @foilmefoils and the official NBCF tag @nbcfaus, plus our collaborators if your post includes our products.
4. Hashtag #foilmefoils and our campaign name #TenTilNeverAgain in any of your Pink October or Pink Day content on social media!
5. We will then pick the top 20 salons and businesses and then draw a winner from a hat!
The prize for the best salon spirit is:
An incredible designer bundle which will be 24 packets of a variety of our designer foils, INCLUDING a packet of our brand new collection that won't be released until November!! An ensemble pack of our Knobel collection brushes which includes Tone Me, Tint Me, Balayage Me and Detail Me. There will also be four runner up prizes!
We are proud to announce in our Pink October 2020 campaign we will once again be teaming up with major colour brand, Redken.
Redken has kindly also shown their support in our campaign this year where they will be donating a pink toner for each of you involved! Redken will automatically send your goodie from them once any of our packs have been ordered to secure your registration. **Please note, as a part of your registering in our campaign, your contact details (name, delivery address, email and phone number) will be provided to our collaborators Redken. If you have any enquiries, please contact us.
Further collaborators to be announced.
Interested in looking sharp and raising awareness for an important cause this October? You can now order you and your team our #TenTilNeverAgain t-shirt (coming soon)! This incredible Australian t-shirt printing brand will then print your t-shirt to order, which we love as a brand committed to making positive choices regarding our environmental impact, and send straight to your door! $1.00 AUD from every t-shirt ordered will go directly to the National Breast Cancer Foundation.
The Foil Me team.