Pink October 2020 - #TenTillNeverAgain

A word from Emily (co-owner and creative director of Foil Me):

Welcome to Foil Me's Pink October campaign for 2020, #TenTillNeverAgain, which has been organised and created in support of the National Breast Cancer Foundation (NBCF).

If you would like to register your involvement, please click here.

We believe that in every success in life, there is always a way to give back to those in need. Cancer affects each and every one of us either directly or indirectly and we want to help not only those who suffer from the disease, but their loved ones too.

I began these campaigns in 2017 when I realised that the success of our pastel pink foils could be used to help the NBCF raise funds by donating $1.00 from the sale of each box to the NBCF for world class research where they can detect tumours earlier, improve treatment outcomes and save lives. From this idea, I then thought that we could go even further and involve the whole hair industry by creating a social media campaign during the month of breast cancer awareness in October where everyone involved would dress in, decorate their salons in and dye their hair in pink on a nominated Pink Day. This day (or the whole month) would then be posted on the social media channels of those involved and the best salon spirit would go into a draw to win amazing prizes. And so Pink October was born!

If you would like to donate, please click here.

We have been blown away by the support from participants since we began these campaigns! Every year the involvement becomes even more wide spread and creative. To date, collaboratively, we have raised over 50k for the NBCF and it is people like you that has helped us assist the NBCF in achieving their mission of zero deaths by 2030.

You're probably wondering how do we know we have helped and what are the stats? Well, since NBCF's inception in 1994, the five year survival rates for breast cancer has increased from 76% to 91% and this was achieved from over $181 million being invested in over 557 research projects. This year, with your help, we hope our campaign: #TenTillNeverAgain can assist the NBCF to get closer to their mission of zero deaths by breast cancer by 2030. 

We know how devastating it is to lose a loved one to this horrendous disease so raising funds and awareness for cancer research remains a cause very close to our hearts. It is thanks to organisations like the NBCF, who receive no government funding, that many women and men can continue living their lives with joy and optimism for theirs and their loved one's future.

We understand this year’s Pink October fundraising for the National Breast Cancer Foundation may look a little different this year with restrictions in place and with some of you potentially not being able to return to salon at this time. This is why we encourage all involved to please use the hashtag #TenTillNeverAgain to connect with the community involved and show your support, all whilst still being able to raise much needed awareness and funds for this important cause.

Our ‘Salon Spirit’ prize will be extended to those getting involved from home and we will be organising ways to connect with some of you via video on Pink Day!

Please note, Foil Me understands and encourages social distancing measures and all safety procedures to keep yourselves, your team and your guest’s safe. If you have any questions about how you can be involved this year, you’re welcome to contact us on 0423 403 899 or

Please see below for all of the details about our campaign for 2020 and how you can be involved. Thank you in advance. We're looking forward to collaborating with you to help make a difference. If you would like to donate, please click here.

Foil Me's Pink October 2020 campaign, #TenTillNeverAgain - your questions answered!

Each year, research provides incremental increases in scientist's knowledge of how breast cancer grows and spreads. Together, this adds up to significant advances in diagnosis, treatment and ultimately prevention of breast cancer. The National Breast Cancer Foundation (NBCF) has funded a broad spectrum of research that has deepened our understanding of breast cancer development and treatment – from improving breast cancer detection and ways to manage breast cancer risk, to enhancing patient quality of life and developing better treatments with fewer side effects. Learn more via the NBCF page here

Your involvement will not only assist the NBCF invest in vital research projects, but you will help women and men be aware of their own bodies and regularly check themselves for any changes or unusual differences on their bodies.

Step 1: Order one of our #TenTillNeverAgain packs. All packs will lead to automatic registration and gifts from our collaborators. Please select our 'registration pack' to register.

Step 2: Organise a raffle using the gifts (and anything else you'd like to add) our collaborators have provided or other fundraising events for your salon or business.

Step 3: On Pink Day (21st October) or for the whole month of October, dress and decorate your salon and yourself/yourselves in pink.

Step 4: Tag @foilmefoils and hashtag #foilmefoils and our campaign hashtag, #TenTillNeverAgain on your socials when you post your content. Please also remember to tag our sponsors!

However you decide to raise funds and awareness for the National Breast Cancer Foundation, please remember to donate all funds raised to Foil Me's campaign page under the NBCF here.

Each pack includes an automatic registration to be involved in our campaign.

If you would like to proceed with a registration that ensures you can help us raise funds immediately for the NBCF then please click on the drop down box to order our BRAND NEW The BCR (Breast Cancer Research) foil collection and/or our pastel pink The Knobel foil and/or brush collection where we will be donating $1.00 AUD from every foil packet and 0.50cents from every brush sold throughout September and October directly to the NBCF.

To be involved in our Salon Spirit competition all you need to do is:

1. Register with us by clicking on our 'registration pack' here.

2. Dress yourselves and your salon/business in pink - you can even colour your hair in pink! The sky is the limit in what you can do and if we could paint that pink, we would!

3. Tag us @foilmefoils and the official NBCF tag @nbcfaus, plus our collaborators if your post includes our products.

4. Hashtag #foilmefoils and our campaign name #TenTillNeverAgain in any of your Pink October or Pink Day content on social media!

5. We will then pick the top 20 salons and businesses and then draw a winner from a hat!

The prize for the best salon spirit or best home sprit is:

An incredible designer bundle which will be 24 packets of a variety of our designer foils, INCLUDING a packet of our brand new collection that won't be released until November!! An ensemble pack of our Knobel collection brushes which includes Tone Me, Tint Me, Balayage Me and Detail Me. There will also be four runner up prizes!

 To view our 2020 collaborators, please see here.

Interested in looking sharp and raising awareness for an important cause this October? You can now order you and your team our #TenTillNeverAgain t-shirt! This incredible Australian t-shirt printing brand will then print your t-shirt to order, which we love as a brand committed to making positive choices regarding our environmental impact, and send straight to your door! $1.00 AUD from every t-shirt ordered will go directly to the National Breast Cancer Foundation.

If you have any enquiries before selecting the Pink October Pack of your choice please contact us on 0423 403 899 or
Thank you again for your interest in our campaign to raise much needed funds and awareness for the National Breast Cancer Foundation.
Kind regards and much respect,
The Foil Me team.