Meet The Team

Foil Me team
At Foil Me HQ we love to assist you with your enquiries quickly and efficiently, and your feedback is very welcome.

If you’d like to call and speak with any of our team, whether it is Monique, Kellie, Chelsea, Lucy, Grace or Emily, just call the number below. Alternatively, you’re welcome to email us.

You are also welcome to visit Instagram and Facebook, where you can private message us.

Ili (co-founder and logistics) is also happy to help with any shipping/logistical questions you may have.



Say hello to Emily and Ili, the owners and creators of Foil Me, which began in early 2014 in Adelaide, South Australia. Ili is a serial entrepreneur where he has started three successful businesses and sold two. His background is in IT and he is our go-to Logistics Boss. Emily, our Creative Director, was a high school teacher where she taught Italian and English from years 8 to 12. When Ili and herself began Foil Me, she was on child-rearing leave with their second son, Orlando.

To find out how Foil Me came into fruition, click here.


Meet Our Team


Co-owner and Creative Director

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Hi there, I'm Emily Ciardiello and I'm the Co-Founder and Creative Director of Foil Me.

If you'd like to know me a little better, keep reading:

I would say that I am the creative director and co-owner of Foil Me. I oversee the content creation, come up with ideas, I am the face of Foil Me and drive the business behind the scenes. I also keep the office from being too serious by blurting out inappropriate things.

Not sure if it is funny or interesting, but unique probably...About 7 years ago (the same time we started Foil Me), I began Transcendental Meditation (better known as TM). It has changed my life - we even designed our house on the Vastu architecture which is derived from TM.

I started Foil Me along with my hubby, Ili, because we wanted to give hairdressers better tools to work with (starting with foils). I knew that hairdressers were using foil that was either too thick or too thin and not designed specifically for the hairdressing industry because my best friend, Amy, was hairdressing at the time and I saw what she was using and how it was slowing her down. So when Ili suggested that we make pre-cut foils for hairdressers, I didn't hesitate in saying yes. I love that I can use my artistic, dramatic and writing skills in our company. I also enjoy training and seeing my staff bloom over time; when they smile and you can genuinely see how happy they are, that floats my boat. Most of all, I adore being able to make a difference to people's lives - both in providing easy and pretty high end products to hairdressers, but in also using our influence to help others such as when we raise funds and awareness for various organisations, such as the National Breast Cancer Foundation in which we have raised over $100,000 for over the past 4 years and the other charities which you can read about here.

Yes, two cats - a very vocal, constantly hungry large male Bengal called Leo and a quiet, petite and little Ocicat called Baci.

I have always wanted a pig because they are so intelligent and cute (even when they get really big) and a black panther because they are so sleek, beautiful and a little dangerous, but I would never own one because I don't believe in keeping non domesticated animals in environments that aren't their own/what they are used to.

Fashion, Bill Gates, High Fashion Brands, Shakespeare and Artists of all kinds.

Of all time?!! I don't think I could choose one - it would have to be a cross between The Wire, Outlander and The Simpsons.

Oh same thing as above - I can't choose just one! Grease, Dirty Dancing, Point Break (I'm showing my age now aren't I)? Oh and The Terminator.

Alternative and Hip Hop.

My husband.


Co-owner and Logistics Director

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Hi I'm Ili and I'm the co-owner of Foil Me along with my wife Emily.

If you'd like to know more about me please read below. They're short answers so it won't take long!

I like to think of myself as the person behind the scenes who makes sure everyone else
 has the tools and help to do their job to help 
Foil Me run smoothly.

I used to cry when I was a kid when I took a bite of pizza and the topping all fell off. Not sure if that’s funny or sad?!

I didn’t choose Foil Me. Foil Me chose me! I love having the ability to make a positive difference to the lives of hairdressers all over the world.

2 cats. I love them both but I love Leo our Bengal more. Shhh, dont tell Baci…she’s the other cat. She looks grumpy but she’s not. I still love her too.

A giant cat. I just like big cats.

People that do things out of the ordinary.

Too hard to say just one. Sopranos. Breaking Bad. The Wire. Not necessarily in that order.

Once again, too hard to say just one. Aliens. The Usual Suspects. Happy Gilmore. Once again, not necessarily in that order.

Bit of everything really. Except death metal. I hate death metal.

Emily. Fast cars. That’s 2 things I know.


Administrative Director

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Hey, I’m Monique and I’m the administrative director at Foil Me. Want to get to know me a little better? Keep reading:

I would say that I’m the Administrative Director, or Head of GSD (getting stuff done!)…it’s what I love to do! I connect with our Foil Me movers daily through phone, email and social media. I also work closely with our incredible team to ensure our campaigns and projects are running smoothly, connect with those involved in our education sponsorship program, and our extended Foil Me team, our distributors and ambassadors, to further strengthen our working relationship and grow the Foil Me brand together.

I chose to work for Foil Me because I could see the clear passion and vision that the co-owners, Emily and Ili, had, and continue to have, for making lives of colourists around the world easier. I love that my role allows me to be a part of such a creative, innovative, and caring team that collaboratively works to grow a brand dedicated to this goal, whilst working in an industry I’ve had a keen interest in from a young age.

Yes, our sweet Georgie girl! She’s a beautiful golden-haired miniature labradoodle. She’s 15 now and has always been an absolute sweetheart. ❤

I’ve always loved the big cats, lions in particular - the way they are like a sweet kitten in so many ways, but have that edge of wilderness and danger to them just makes them so beautiful to me. Of course, I would never desire to own one as I don’t believe in keeping such animals in a domesticated environment.

I’m inspired by acts of kindness and clear passion. I am inspired by those who continue to be kind in the face of difficult circumstances, and those that are courageous enough to pursue what they are deeply passionate about.

Ooh this is a tricky one! Although sometimes controversial to say…I am a lover of BOTH Seinfeld and Friends – I have both series pretty-well memorised and they are my go-to’s when I need to take a break from reality.

The Dark Knight from the Batman trilogy – brilliant.

My music taste has definitely broadened over the past year or so but my favourite genre is probably alternative rock. I have a soft spot for Taylor Swift but have grown up/always go back to bands such as Placebo, Muse, Nirvana, Children Collide, Wolf Alice, etc.

My family, but also…cookies!


Graphic Design Genie

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Hi! My name is Chelsea and I am the Graphic Design Genie. Want to get to know me a little better? Keep reading:

I’m Foil Me’s Graphic Design Genie. I work closely with Emily (Foil Me’s co-owner and creative director) to help bring all of her incredible design and foil ideas to life!

I was in high school when Game of Thrones was at its peak popularity and because my surname is Winter my classmates would say “Winter is coming” whenever I entered a room. Let’s just say that joke got old reeeeally quickly!

I absolutely love Emily and Ili’s approach to business and how much dedication they have to making Foil Me the best it can be! I love how my role is creative yet it still challenges me to improve my skills and knowledge. Also the Foil Me team is amazing and it’s a pleasure to be a part of it.

I have an adorable Havanese puppy called Nina. She’s a tiny little ball of energy who just wants to love absolutely everyone! She honestly melts my heart.

I would LOVE to have a quokka! They are just the happiest little animals on earth. I would also love a wombat because I also find them absolutely adorable.

I take a lot of inspiration from architecture. I love to see contemporary design with strong influence from mid-century and art deco design elements. I am also heavily inspired by Alexander McQueen; both the fashion house and the man himself.

It has be Law and Order: SVU. I own all 21 seasons on DVD! However Breaking Bad has to be a very close second. I wish I could go back in time and relive watching it for the first time again!

It’s definitely a toss-up between The Blues Brothers and The Incredibles.

My favourite genres are house, techno, alternative rock, indie and disco however I will honestly listen to anything except country music!

Two things; coffee and my PC


Marketing Visionary

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Hi there, I'm Lucy, the Marketing Visionary and Social Media Genius at Foil Me.If you’d like to know me a little better, keep reading:

I look after the social media channels and marketing activities for Foil Me. This means chatting to our community in the DMs, creating and writing content across our social platforms, planning future marketing activities and launches, writing blog posts and newsletters and more.

Because of my last name (Green) I used to get teased at school that I was made of green cordial and I would be horrified and cry….I haven’t been able to look at a bottle of green cordial the same way since.

I really resonated with how Emily and Ili run their business. I appreciate the honesty and care they bring to Foil Me and how they want to help the world. I love the creativity of my role and how I have the opportunity to contribute to many different projects.

Yes I have two cats - a big chunky boy called Frank and a sweet little girl called Scout.

If this were in a dream reality and we could put the ethics of owning wild animals aside, my dream animal would be a giraffe. In reality, I would love an English Sheepdog one day.

I love connecting with people and hearing their stories – in real life or via podcasts. Hearing people’s creative processes and journeys really inspire me and trigger creative pings in my brain.

Gilmore Girls as it nostalgically reminds me of watching it with my Mum when I was growing up.

Another wave of nostalgia for me - The original Star Wars series because I would watch it (many times) with my Dad.

RnB + Hip Hop

Coffee, oh and my fiancée


Social Media and Marketing Assistant

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My job at Foil Me is to assist our Social Media and Marketing Specialist, Lucy, with marketing activities and social media such as liking and replying to comments from the Foil Me community as well as creating content.

After following Foil Me on social media for a while, I was drawn to them as a brand because of their involvement with the community and strong aesthetic. When the opportunity to join the team arose, I couldn't say no! I enjoy showing love to the Foil Me community on socials by commenting and engaging with their beautiful hair creations.

Currently, I don't have any pets but I am a very hands-on dog aunty to my brother’s Blue Heeler, Koda. He’s a handful but in the best way. Full of love and energy… and snacks. Lots of snacks.

I have always loved the thought of having a little chameleon sidekick like Rapunzel from Tangled... Or a really nice friendly black bear. They just look so cuddly.

Coming from a photography background, I grew up always looking for things I could capture and found inspiration from nature. From delicate flowers growing in my garden to the spectacular waterfalls in Switzerland, I am fascinated by the beauty, power and grace (no pun intended) of the world around us.

Hmmm, this is tricky! All depending on my mood at the time, a couple of favourites would be Suits, Witcher and New Girl.

I am a sucker for a good Disney Classic but a movie that I can quote word for word and not get sick of is She’s the Man. Never fails to crack me up.

I am known within my friendship group for having a very diverse taste in music and will sing along to pretty much anything that is playing. But I do have a soft spot for house, disco inspired techno and 80’s rock. Oh, and Disney songs!

My family, my camera and… chocolate. I mean, I'd probably live, but it wouldn't be very fun would it?


Customer Service and Administration Sage

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Hi! My name is Kellie, I am the Customer Service and Administration Superstar at Foil Me. If you’d like to know me a little better, keep reading:

I love to take any opportunities for new experiences. This has included me dressing up as the iconic Hot Chip mascot for Cheap as Chips and dancing around local malls.

I absolutely love fashion and customer service. Working with Foil Me was an incredible opportunity to work with people who are also passionate about what they do in life.

I have an Abyssinian cat named Ripley!

A Caralcat! They have AMAZING tufted ears

Trailblazers! People who have their own vision and forge their own path.

I love a lot of animated TV! South Park, Aqua Teen Hunger Force, Jo Jo’s Bizarre Adventure. I’m also a RuPaul’s Drag Race superfan!

I LOVE horror movies! The Evil Dead trilogy are my old favourites. My new favourites are Hereditary and Midsommar. I also love comedies like Strictly Ballroom, Blazing Saddles and Step Brothers to lighten the mood.

Pretty much anything and everything from heavy metal to musicals. My favourites include; Radiohead, Nick Cave, Kate Bush and Miley Cyrus.

Coffee and the internet! What did I use to do with my time before the internet??


Administration Support

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Hi! My name is Phia, I am one of the admin support at Foil Me. If you’d like to know me a little better, keep reading:

I have been a part of the Foil Me family for more than 3 years now, but I can still remember the 1st time I spoke to Emily and Ili wishing that my skills are enough to be part of their team. I've been working remotely since day 1, and the thing that I love most about my Foil Me family is that I can feel their warmth and support even when I am a hundred miles away. The same goes to all our lovely Foil Me lovers, everyone is very passionate in making sure that all our Foil Me lovers are treated like a family. After work I spend most of my time with my daughter, helping her with studies, painting and playing video games. We also love to go on a drive to the beach whenever we can. A beautiful day begins with a beautiful mindset.

My work day starts with checking and processing new online orders. During the day I am in charge of a few sales and stocks reports and then I end my day by sending tracking numbers to our customers.

I used to work at night and one time I was called to a meeting. All of a sudden I heard someone snoring and it was getting louder and louder and then I felt a nudge. I suddenly jump off my chair, and as it turns out I'm the one who's sleeping. It was so embarrassing. Good thing only a few people heard me.

The best thing about working with Foil Me are the people that I work with everyday. I always have their support and guidance on all the tasks. They always make me feel appreciated. What I love about my role is the fact that I know the task that I will tackle every single day. All my tasks has a system, and I never feel lost.

We have a pet parakeet and his name is Coco. He's hand trained so he can fly freely around the house. He's a delight!

If I can have a unicorn as a pet then my daughter would be the happiest kid in the world. Also, she can ride the unicorn to go travel the world and have the most wonderful adventures.

I am inspired by my daughter, she's a constant reminder of how to live a simple and happy life.

My favourite TV show is The Big Bang Theory, it never gets old! I still re-watch it when I'm feeling down.

50 First Dates, it's very romantic in a goofy way.

Pop and Soul. I am also still stuck in 90's music.

My family, they mean everything.