Immediately intrigued and impassioned to begin, Emily began roughly designing on Canva.
Together, both women, even though on opposite sides of the globe, kept in close contact via Instagram DM's, to create one of the most beautiful and unique Designer pre-cut foils to date.
Emily researched native North American wildflowers. In consultation with Cena, she decided upon and began sketching the Wild Geranium, Indian Paintbrush and the Douglas Aster.
Emily worked closely with Foil Me's in-house Graphic Designer, Chelsea Winter, who brought the sketches to life with colour. After many renditions and choices of muted colour for the flowers, the final designs were sent to our manufacturer overseas, to create one of the most artisanal foil collections ever created.
For the foil, Emily chose a gorgeous pink sunrise colour, differing from the gold wildflower designed packaging to reflect the joyful surprise that one receives when first sighting a beautiful flower in a deserted landscape.
She wanted to depict that we are all like the wildflower collection from time to time, where we thrive in a landscape untouched by conformity and constraints of society, where we can be free spirits.